Umbra Canvas Tote$48.00480gsm cotton canvas
18 litre, flat base
Chosen by how cloth behaves in strong light — weight in gsm, how open the weave sits, how much a colour reflects.
“Heavyweight” tells you nothing. A 190gsm tee and a 480gsm high-pile fleece are both called cotton knit, and they are for completely different days. One number settles it; an adjective never does.
So every product page states the weight, the finished length or inseam, the hardware and how the piece is cut — and the same figures are printed on the label inside the garment, so you can check what arrived against what we published.




The pieces we cut first each season, and the ones we change least.
Umbra Canvas Tote$48.00480gsm cotton canvas
18 litre, flat base
Meridian Merino Crew$118.0019.5 micron merino, 12 gauge
Regular, close at the rib
Noon Brim Cap$34.00280gsm cotton twill
One size, adjustable across 8cm
Cotton, linen and open poly-cotton weaves that move air instead of trapping it. Nothing that turns into a plastic bag at noon.
Rib collars knitted 2cm deep so they hold their shape after fifty washes. Bar-tacked pockets. Seams that sit outboard of a pack strap.
The colours you see are the ones that ship. Nothing hidden behind a swatch that never restocks.

An 18-litre tote in 480gsm cotton canvas, 38cm wide by 40cm tall with a 12cm gusset. The handles are 60cm webbing running the full depth of the bag and bar-tacked at four points each.
View the pieceLight, weighed and chosen.
The company sells clothing chosen by how it behaves in strong light: cloth weight, how open the weave sits, how much a colour reflects. Formed in 2026; no mill behind it and no archive. What we publish is the measurement, never a rating we did not test for.
Read our storyThe tees are a 180gsm combed cotton; the pocket tee steps up to 220gsm ringspun. Heavy enough to hang straight, light enough to wear through an afternoon in the sun.
They are pre-shrunk and cut with the wash in mind. Expect under 3% after the first cycle, and nothing after that. Wash cold, hang to dry, and skip the tumble dryer.
The Hatch Road long-sleeve is a 130gsm open-weave rated UPF 40, with a collar that stands 5cm to shade the back of the neck and cuffs that button back above the elbow.
A flat screen print on the left chest for tops, or a small tonal embroidery at the waistband on bottoms. It follows the weave rather than sitting on it, so it does not crack or peel.
New references, restocks and the occasional note on how a piece is specified. No more than once a month.